What you need to Know
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One-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by Nate Elliott, now with Forrester Research (FORR).
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Videos are 53 times more likely to appear on the first page of search results than text pages.
Do I have your attention yet?
Google's "Universal Search" or “Blended Search” feature (See options) displays video as well as other types of media along with standard search results. There for optimizing video content to take advantage of blended search could be the easiest way to get high page organic ranking on Google. This all makes sense when you consider there are fare fewer videos than Web pages.
The Next Step
Don’t run out and put together some home made looking video just to get the page rank. You need a plan. If people wont watch this video or react to this video it doesn’t matter what page rank you have.
What we do is research the market you’re trying to reach and find viable search terms and phrases that our realistically possible. Later this research comes in vary handy when you are developing a script and or other marketing materials. This information is the back bone to video SEO. You can refer to this research in every step of the process. Keeping consistent search engine optimized phrasing and terminology is important for proper content development in the Google world.
The Bottom Line
If your not vary good at Search Engine Optimization for text then video SEO will not be any easier. The same research applies as well as a lot of hard work.
A lot of companies still think of their web sites as a yellow page ad. Just put it up and for get it. People will find it and call. Wrong! You need to think of it more as having your own TV station, Radio station, newspaper, newsletter etc. These all need constant time and production and companies need to start budgeting accordingly. More on Internet Marketing.
