Online Video: Effective Placement
Simply put, there is nothing else that comes close to the effectiveness and persuasion power of a well designed video production. Why is video the best way to go? Today, the average attention span of a web user today is measured in seconds. Web users are seeking information, entertainment, people, meaning, meassage, etc., and they want it quick. Users apply limited effort and time to see whether she can make sense of what you are offering and to decide whether your content is a good fit for what they were actually looking for. If in just seconds you can convey your message you succeeded. Don’t try and trick people with long drawn out promises that never bare fruit. Today’s users are to savvy for that. They came because of a promise, so deliver.
I’ve seen more then one website that cherished their videos so much that they saved them ‘til the end. They were on a page so special that I could hardly find them. Some sites just used text links so you were sure to read every word in the paragraph before stumbling upon a link. Wrong! Your video should be the main attraction, the reason you’re here. Watching creates a unique opportunity to open up a relationship, possibly a conversation with you and your products and services. An opportunity to build trust and confidence… in a very short time.
Find out more about the where, what and hows of web video production.
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Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
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1great idea.
2I have needed this information for so long. Where have you been!!! Thanks
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