Notorious Video Production

Why bother to make documentaries? The question has haunted me for

years. Most of the time I don’t think about it. I just go ahead and make

.lms, but occasionally, in a quiet re(R)ective mood, I return to this basic

question: Why invest so much energy in a pursuit that is not particularly

well paid, that can make you old before your time, that can separate you

from your family, and that more often than not may hang on the screen

for a mere .fty minutes before vanishing unmourned into eternity?

Today we are working on evaluating our Facebook Ads for the Alameda County Fair. Your ads rely on the content in facebooks profile content.  So I hope every one is honest and forthcoming when they fill out their profiles, yeah right! One thing I know is If your ad looks and sounds like any other ad, people are more likely to tune it out.  It costs you money each time your ad compels people to click but doesn’t live up to its promises. Your ad need to get people to buy not click so one way of writing ads is to try to weed out people who don’t intend to buy.  A good ad would be, “Do you like going the Track? Contact me If you want to go to the track for $2 a Day.  Your ads have to be more “insider” or “personalized”.  Facebook is for friends not for hype. Keep it close.